Hyclues – #1 Ecommerce Marketing Agency
Ad Spend · Revenue · Net Profit · Break-even ROAS
Cost Breakdown
Profit by ROAS Level View full forecast →
ROAS (Return on Ad Spend) = Revenue Generated ÷ Ad Spend.
Net Profit = Revenue − Return/Refund Loss − COGS − Other Direct Costs − Gateway Fee − Fixed Overheads − Ad Spend.
ROI = Net Profit ÷ Total Investment (Ad Spend + COGS + Other Costs + Fixed Overheads) × 100.
Break-even ROAS = the ROAS at which Net Profit is exactly zero, given your current cost ratios.
CPA = Ad Spend ÷ Number of Orders. AOV = Revenue ÷ Number of Orders.
Profit Margin = Net Profit ÷ Revenue × 100.
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