Break-even ROAS · CPA · Margin · Profit Forecast
Cost Breakdown
Profit by ROAS Multiplier View full forecast →
Net Selling Price = Selling Price minus Discount.
Total Cost Per Order = Product Cost + Shipping + Packaging + Gateway Fee + Expected Return Loss.
Expected Return Loss = Return Loss Per Returned Order × Return / RTO Rate.
Break-even CPA = Contribution Per Order — the max CPA you can afford before losing money.
Break-even ROAS = Net Selling Price ÷ Contribution Per Order.
Gross Margin = Contribution Per Order ÷ Net Selling Price × 100.
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